Rose Awards

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ROSE AWARDS RECOGNITION OF
SERVICE EXCELLENCE

Visit Boise has always believed in recognizing exceptional service. That’s why we created the Recognition of Service Excellence (“ROSE”) Award Celebration.

The ROSE Awards honor exceptional employees in the tourism and hospitality industry who enhance the visitor experience. The awards cover several categories and are presented to employees who provide exemplary service.

Awards ceremony

The ROSE Awards is an opportunity for us to celebrate the people in our hospitality industry who go above and beyond to create memorable experiences for our visitors and guests.

2026 ROSE Award nominations will open again later this summer – check back for more info!

Congratulations to the 2025 ROSE Award Winners!

Accommodations: Lanai Hernandez, Hotel Renegade

Attractions: Carlo Migliori, Bogus Basin

Bar/Tasting Room: Gerrod Peck, Telaya Wine Co.

Behind the Scenes: Thomas Abel, Northend Pizza

Dining/Caterers: Dreemi March, The Riverside Hotel

Manager of the Year: Susanna Mendez, Meriwether Cider

Retail: Garrett Rheberg, Albertsons

Transportation: Jerry Liu, The Grove Hotel

Volunteer: Rick Thompson, Idaho Botanical Garden

Leadership and Learning Excellence: Amy Frump, Inn at 500

Community Impact: Brad Wilson, Bogus Basin

Spirit of Hospitality: Earl and Carrie Sullivan, Telaya Wine Co.

Important information

Who is eligible?

Non-managerial employees (with exception of Manager of the Year and Spirit of Hospitality nominations) in the hotel, restaurant, bar, retail, transportation, attractions, event/meeting planning, tourism or hospitality-related fields, including the public sector are eligible to be nominated for a ROSE Award. There will be a Manager of the Year and an overall Spirit of Hospitality Award that managers or owners may be eligible for. Employees should have direct contact with, or provide support to, visitors and customers, and distinguish themselves by promoting Boise and surrounding areas through exemplary service and customer satisfaction.

Award recipients

A Nomination Committee comprised of hospitality and business professionals will confidentially review all nominations and select up to three (3) finalists in each of the nine (9) main award categories which include:

– Accommodations/ Lodging
– Dining/ Caterers
– Bar/ Tasting Room
– Behind the Scenes
– Retail
– Volunteer
– Attractions
– Transportation
– Manager of the Year

In addition to the nine main awards, there will be one overall Spirit of Hospitality ROSE Award recipient.

Congratulations to past winners: 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024

Prizes

Manager of the Year and Spirit of Hospitality champion and finalist winners

– 2 tickets to attend the ROSE Award Celebration
– A beautiful custom trophy
– One dozen red roses
– Press release inclusion in local media
– Recognition as the Manager of the Year, Spirit of Hospitality Winner, Community Impact Winner, or award finalist
– Name recognition on wall plaque at the Visit Boise office