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Rose Awards


Visit Boise has always believed in recognizing exceptional service. That’s why we created the Recognition of Service Excellence (“ROSE”) Award Celebration.

The ROSE Awards honor exceptional employees in the tourism and hospitality industry who enhance the visitor experience. The awards cover several categories and are presented to employees who provide exemplary service.


Awards ceremony

The ROSE Awards is an opportunity for us to celebrate the people in our hospitality industry who go above and beyond to create memorable experiences for our visitors and guests.

April 29, 2024 | 6-9pm | Treefort Music Hall


Individual tickets for the 8th Annual ROSE Awards are available for purchase here.

Congratulations to the 2023 ROSE Award Winners!

Accommodations: Eleanor Block, Braintree Hospitality – Hilton Garden Inn Boise Spectrum

Attractions: Samantha Maxey, Snake River Wine Tours

Bar/Tasting: Ryan Hutchinson, Potter Wines

Behind the Scenes: Rudy Oliver, West Boise YMCA

Dining/Caterers: Anthony Hansen Mairs, The James Boise

Retail: Norma Jean Weimer, BSU’s C-Store (Chartwells)

Transportation: Lika Knight, Treasure Valley Family YMCA

Volunteer: John Holsman, Idaho State Museum

Manager of the Year: Kevin Blakeslee, Meriwether Cider

Community Impact: Pam Draper, Idaho Youth Soccer Association

Spirit of Hospitality: Dan Prinzing, Wassmuth Center for Human Rights

Important information

Who is eligible?

Non-managerial employees (with exception of Manager of the Year and Spirit of Hospitality nominations) in the hotel, restaurant, bar, retail, transportation, attractions, event/meeting planning, tourism or hospitality-related fields, including the public sector are eligible to be nominated for a ROSE Award. There will be a Manager of the Year and an overall Spirit of Hospitality Award that managers or owners may be eligible for. Employees should have direct contact with, or provide support to, visitors and customers, and distinguish themselves by promoting Boise and surrounding areas through exemplary service and customer satisfaction.

Award recipients

A Nomination Committee comprised of hospitality and business professionals will confidentially review all nominations and select up to three (3) finalists in each of the nine (9) main award categories which include:

  • – Accommodations/ Lodging
  • – Dining/ Caterers
  • – Bar/ Tasting Room
  • – Behind the Scenes
  • – Retail
  • – Volunteer
  • – Attractions
  • – Transportation
  • – Manager of the Year

In addition to the nine main awards, there will be one overall Spirit of Hospitality ROSE Award recipient.

Judging and voting will take place in March 2024.  The finalists in each category will all be honored along with announcing the overall winners in each category at the ROSE Awards on April 29, 2024 at Treefort Music Hall.

Congratulations to past winners: 2018 | 2019 | 2020 | 2021 | 2022 | 2023


Manager of the Year and Spirit of Hospitality champion and finalist winners

  • – 2 tickets to attend the ROSE Award Celebration
  • – A beautiful custom trophy
  • – One dozen red roses
  • – Press release inclusion in local media
  • – Recognition as the Manager of the Year, Spirit of Hospitality Winner, Community Impact Winner, or award finalist
  • – Name recognition on wall plaque at the Visit Boise office


Presenting Sponsor

Logo Intermountain Gas Company

Outstanding Sponsors

Boise Centre logo
Logo Albertsons
Boise Airport logo
Idaho Power logo

Superb Sponsors

Geronimo Hospitality


Southwest Idaho Tourism Association

Telaya Wine Co.

Award Category Sponsors

BSU Resort & Hospitality Management Program

IBL Events

Stinker Stores


Voting is now open for the 8th Annual ROSE Awards!

Click here

Sponsorship Opportunity

Sponsorship of the ROSE Awards provides your organization with a great opportunity to increase its visibility within the tourism community.

More Information