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Rose Awards


The Boise Convention & Visitors Bureau has always believed in recognizing exceptional service. That’s why we participate in the Recognition of Service Excellence (“ROSE”) Award Celebration.

The ROSE Awards honor exceptional employees in the tourism and hospitality industry who enhance the visitor experience. The awards cover several categories and are presented to employees who provide exemplary service.


Awards ceremony

The ROSE Awards is an opportunity for us to celebrate the people in our hospitality industry who go above and beyond to create memorable experiences for our visitors and guests.

April 5th, 2023 | 6-9pm | Morrison Center

YouTube video

Important information

Who is eligible?

Non-managerial employees (with exception of Manager of the Year and Spirit of Hospitality nominations) in the hotel, restaurant, bar, retail, transportation, attractions, event/meeting planning, tourism or hospitality-related fields, including the public sector are eligible to be nominated for a ROSE Award. There will be a Manager of the Year and an overall Spirit of Hospitality Award that managers or owners may be eligible for. Employees should have direct contact with, or provide support to, visitors and customers, and distinguish themselves by promoting Boise and surrounding areas through exemplary service and customer satisfaction.

Award recipients

A Nomination Committee comprised of hospitality and business professionals will confidentially review all nominations and select up to four (4) finalists in each of the nine (9) main award categories which include:

  • – Accommodations/ Lodging
  • – Dining/ Caterers
  • – Bar/ Tasting Room
  • – Behind the Scenes
  • – Retail
  • – Volunteer
  • – Attractions
  • – Transportation
  • – Manager of the Year

In addition to the nine main awards, there will be one overall Spirit of Hospitality ROSE Award recipient.

Judging and voting will take place in March 2023.  The finalists in each category will all be honored along with announcing the overall winners in each category at the ROSE Awards on April 5, 2023 at Morrison Center.

Congratulations to past winners: 2018 | 2019 | 2020 | 2021


Manager of the Year and Spirit of Hospitality champion and finalist winners

  • – 2 tickets to attend the ROSE Award Celebration
  • – A beautiful custom trophy
  • – One dozen red roses
  • – Press release inclusion in local media
  • – Recognition as the Manager of the Year, Spirit of Hospitality Winner or award finalist
  • – Name recognition on wall plaque at the Boise Convention & Visitors Bureau office

Award Category Sponsor

Bar/Tasting Sponsor: Idaho Wine Commission

Flower Sponsor: Fifty Flowers

Retail Sponsor: Stinker Stores

Dining/Caterers Sponsor: Curtis Restaurant Equipment


Submit a nomination for a deserving individual for a 2023 ROSE Award.


Sponsorship Opportunity

Sponsorship of the ROSE Awards provides your organization with a great opportunity to increase its visibility within the tourism community.

More Information