Starting at 6:00 PM, the ICCU Main Stage comes to life as the world-famous #GlowTato ascends to its evening perch during the Idaho® Potato Rise, raising awareness for local non-profits in need. KTVB will be on hand broadcasting live across NBC stations in Cecil D. Andrus Park, featuring live music and entertainment by North Mississippi Allstars co-founder Cody Dickinson, with special guest Ben Wilson of Blues Traveler and Idaho favorite Jeff Crosby.